KNOW IT,
USE IT RIGHT
(NRIC Campaign)
A nationwide public education campaign with MDDI on the proper use of NRIC numbers amid growing concerns around data protection and scams. Built around the message “Know It. Use It Right.”, the campaign translated complex policy guidance into clear, accessible visuals and relatable everyday scenarios to reinforce that NRICs are identifiers, not passwords. Executed across digital, social and out-of-home platforms, the campaign helped strengthen public understanding, rebuild trust in digital systems, and encourage safer digital behaviour.
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Ministry of Digital Development and Information (MDDI)
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Senior Designer
Collaborated with cross-functional teams from pitch ideation to final production and delivery.
Video pre-production, storyboarding, and creative alignment with directors.
Art directed social media video shoots.
Oversaw post-production, providing feedback and approving final videos before publication.
