Canon V10 Regional Campaign Assets
To explore the region's vlogging culture, from beauty and fashion to gaming, food and music and discovered that young creators view their gear as an extension of their identity. This insight inspired "Impossibly Chic. Incredibly Versatile.", a regional campaign positioning the white PowerShot V10 as both a stylish accessory and a versatile creative tool.
Through five lifestyle-driven narratives, supported by a modular suite of videos, photography and collateral, I worked with the team to create scalable content that markets could easily adapt. Inspired by K-pop's visual energy, the campaign launched across Southeast Asia and delivered over 12× Canon's typical engagement, including 812K+ Instagram views within weeks.
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Canon
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Art Director
Contributed from pitch ideation to storyboarding during pre-production.
Supported production planning, scheduling, and on-set coordination.
Edited video content and delivered final assets for publication.
Oversaw post-production, providing feedback to freelancers and approving final videos before publication.
