NETS Prepaid Card Launch Campaign

NETS sought to strengthen its position as a leading fintech player in Singapore through the launch of the NETS Prepaid Card. The objective was to drive awareness and adoption of cashless payments by demonstrating how the card offers users greater convenience, choice, security and control over their spending.

As part of the creative team, I helped develop and visualise the campaign across various touchpoints, translating the product proposition into a relatable and engaging consumer experience. Through strategic messaging and visual storytelling, the campaign showcased how the NETS Prepaid Card could seamlessly fit into everyday life while supporting Singapore's growing shift towards digital payments.